Corporate startup
Recommended reading: “The Corporate Startup” by Tendayi Viki, Dan Toma and Esther Gons, on How established companies can develop successful innovation ecosystems
based on 5 principles of a corporate innovation ecosystem (using the BMC 
“The basic problem confronting an organization is to engage in sufficient exploitation to ensure its current viability and, at the same time, devote enough energy to exploration to ensure its future viability”
- James G. March, Stanford Professor
